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Keep things as brief as possible and entice your audience to learn more about your company.
Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded.
For example, although the executive summary comes as the first business plan section, I recommend writing it after everything else is done, so you know exactly what appears in the rest of your business plan.
It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.
AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.
Mary Bellis, known by some as Calm X, was an experimental artist, film director and producer, video game content creator, and freelance writer for some 18 years.
She specialized in writing about inventors and inventions, in particular. The following business plan for the fictional firm of "Acme Management Technology" (AMT) is an example of what a completed business plan might look like.We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.It also provides a step-by-step plan for improving our sales, gross margin, and profitability.Others like to focus on the numbers first, so they start with a sales forecast or spending budget. A healthy business planning process will always involve circling back often to check results and revise as necessary.Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights.AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect.Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.Sometimes this part of the plan will include tables that provide more details, such as a bill of materials or detailed price lists, but more often than not this section just describes what you are selling and how your products and services fill a need for your customers.You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.