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Like Patel’s article, Kissmetrics dives deep into each business, and they offer a clear takeaway for each that you can apply to your own sales and marketing processes.This New York-based “sales optimization company” Modern Marketing Concepts offers perhaps some of the best sales case studies that you can find specifically from a marketing firm.
Soasta’s case studies also include feedback from their customers themselves, which is definitely worth a read.
Here, Inside Sales has collected a list of case studies from their customers, which discuss how the businesses they have worked with have managed to increase their productivity levels after implementing the products Inside Sales offers.
While many sales case studies tend toward the vague and fluffy, those presented by Modern Marketing Concepts actually offer something concrete. Let’s get this out of the way at the outset: Featured Customers is a behemoth of a site to wade through.
However, if you can navigate through all the information provided, you will actually find some great case studies to check out.
He ties the strategies back to his own business experience and includes sample email outlines that help illustrate what the sales strategy looks like in action.
Plus, he includes a list of action steps that you can follow in order to make the strategies he has outlined in his sales case studies work for you.For example, following the link above will lead you to case studies from the software company Soasta, as well as their competitors.While case studies may not be the primary intended use of Featured Customers, it is a great resource to check out—if you have time to do a bit of digging.And honestly, it makes sense—you know that what you do or make is great, but you feel uncomfortable playing the role of a salesperson.If you don’t have a sales background, knowing how to appropriately pitch and position your business to gain clients can feel very foreign.So, you can take a leaf out of their book, without actually having to hire any fancy, expensive sales consultants to help you!However, there is a lot of noise online when it comes to sales case studies.Plenty of sites offer up a bait and switch and expect you to pay or sign up in order to see the case studies they are offering.So, I’ve rounded up some of the best sales case studies out there, from a variety of industries and vantage points, that are free and available to anyone with an internet connection.Each case study is formatted as a quick, easy to digest PDF, that touches on the challenges Modern Marketing Concepts faced, and the solutions they put into place.They also include actual data demonstrating the success of each sales initiative.