Cell Phone Research Paper

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A valuable capital in the cell phone industry is the consumers because revenue and profits depends on them who buy the companies’ cell phones.

New products are introduced continually, technology evolves on a daily basis, and customers are eager to become part of the future of a wireless society.

Here are characteristics of the 3G network on cell phones: This means better pictures, better experience, and consumers bought them – by tens of millions of cell phones around the world.

Consumers do not have to pay extra for the camera features; they will get the camera as part of the phone.

IT wants access through the internet at the fastest data rates possible, and at the lowest costs.

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Operator wireless also wants to keep consumers happy with internet access which will maximize revenues and reduce their costs.Today, camera phones are so popular that every cell phone company or provider offers them. If consumers were to just buy cell phones for their features, consumers can find a similar phone in other companies as well.This makes the industry very competitive which drives companies to lower product cost and service cost in order to bring large volumes of consumers.Companies also want to spread their companies out through franchises, because more offices mean more visibility in drawing consumers in to buying their products and services. Following the recent Sprint/Nextel merger, only four firms actually control 80% of the current market.Since start-up costs for a cell phone service provider are extremely high, the threat of new entrants is low.Total capital requirement to start a business in selling cell phones requires a capital investment between ,000 to ,000, and liquid capital requirement of,000 to ,000.In addition, companies spend millions of dollars on developing brand name recognition, and promoting and marketing their products.Here are the main factors of competitive rivalry: Verizon is the number one largest company having 38.9 million U. The following companies merged resulting in only four companies; Sprint merged with Nextel, and Cingular bought AT&T.Below are financial highlights showing how well the four cell phone service companies that are occupying the market are faring.Although camera phones are great to take pictures, consumers use them as wallpaper and screensavers instead of printing.This is how consumers change the way they interact with digital technology.

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