Starting with one design which you love, know how to manufacture (or buy) and have had great feedback on may be much easier than launching with a lengthy product catalogue.
It helps to have a fixed figure in mind, and decide how you’re going to spend your funding, along with what you want to achieve.
Independent and emerging fashion brands rarely have a big bank roll to get things started.
And how much can you retail and wholesale your work for? How will you reach your customers in the beginning.
Try to allow room for flexibility – you may not know the price of specific materials yet, for example, or manufacturing costs – but having that original budget in mind will help you make the decisions that drive your first sales.
Your budget will also depend on whether you plan to design and make the clothes yourself (or with a manufacturer), or buy clothes from designers at wholesale price. Invest in smaller designers and/or basic equipment to start off with and as demand grows, you can review your key outgoings.Starting a clothing business is a very personal journey.You’re probably a creative person, with something different to offer in a fast-moving industry.If you spend too much time meticulously planning something before doing anything else, you’ll find that a lot of that time wasted, since nothing really works out How will you finance the start of your business? Will you be creating traditional seasonal collections? Will you be doing one annual collection with a few capsule or specialty pieces throughout the year? It can be an all-consuming process but with that first sample run and customer sale comes great satisfaction.Use our nine-step plan to starting a clothing business.You’ll need to finish off with a solid section clearly outlining your business’ current financial position (even if this is very initial), priorities for growth, and how their investment will help things to fly.Even if you’re not writing a full-on business plan, the same principles apply when organising your startup.It could also be a clothing business that’s born out of a particular need or ethos, from cruelty-free clothing to premature baby accessories. Even if you branch out and introduce lots of other designs as time goes by, your original idea gives you heritage, a guiding principle, and a reason to be remembered.If this is really just a shoestring idea, and you’re testing your designs on a small scale, you might not need a full-on business plan to get started.