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When used effectively, social media can have all the benefits of word of mouth, just on a larger scale!
While mass media can create opportunities for anyone to share their story, the vast majority of our mass media is bought.
And because it’s bought, those with money can deeply influence what we see and hear.
False or misleading claims made on your social media channels by your business or by a customer can be subject to consumer law.
Customer fan posts and testimonials that are misleading or deceptive to other customers, particularly about competitor products/services may result in your business being fined.
While it’s true that mass media has its positives and negatives, it’s also true that mass media isn’t going away.
If you want to put yourself in a position to succeed in this large and important field, there’s no better choice than earning a BS in Communication.You don’t even have to give up your current job to earn your bachelor’s degree.Numerous online universities offer communication degree programs, giving you the flexibility you need to complete your coursework from home and on a schedule that can let you continue working full time.With its low costs and large audiences, it's easy to get carried away when using social media in your business.It's wise to tread carefully and be aware of both the pros and cons before you start.While some sources of information are far more trustworthy than others, mass media as a whole is vulnerable to propaganda and its lies.Totalitarian regimes have used mass media for nearly a century to control what their people believe.In particular, you should consider earning a BS in Communication.With a bachelor degree in communication, you can gain the knowledge you need to work in a wide variety of communication jobs.Now, the entire world often sees and hears the same cultural influences.While diversity still clearly exists, there is the risk that mass media might reduce cultural variety, leaving us with less art and fewer inspirations.