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Innovation and design Samsung, the largest brand in South Korea and it is also multinational company which diversified business under name of Samsung such as Samsung electronics, Samsung heavy industries and Samsung heavy construction.
Samsung increasing their investment in R&D such as R&D globalization and products design.
16 R&D center was established by 2004 to improve their products design and their existing technologies and Average of 9% of revenue was spent on R&D in the year between 20.
Social culture Singapore with a population about 5.4million in 2013, increase 0.9% from the year 2010.
Singapore is the 25th quality city globally, has a highest quality of living in Asia.
Adults (age 26 ' 50) ' This specific group of targets the largest portion of Samsung's target market as this is the group of consumers that have the most ability to purchase any of the product Samsung has to offer in the market be it smartphones, smart television, cameras or any other household products like vacuum cleaners or washing machines.
This portion of customers will continue to grow in the years to come.
Samsung has such as good results in innovation and design because of their co-operation have a team of creative, knowledgeable and experiences people to contribute in the development of technology and Samsung aims to satisfy more consumers with its products and services.
PEST Analysis Political (Legal issues) - Samsung faced several patent lawsuits issues in the smartphone industry in recent years - Samsung protects their intellectual properties by suing competitors and claiming infringements rights on patents design and ideas Economic - Samsung is the top dealer of android smartphones Social -aging demographic -gender -for business or personal usage -life style -population growth rate Technology - World-class cutting-edge technologies across industries, including in IT, semiconductor, telecommunications and imaging.
Target Market Samsung's targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment.
The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market.