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The business premises is currently being refurbished by the previous owners, however once done, it would be situated in a strategic location within the neighbourhood, with easy access to public transportation and a short distance from the train station.
During lunch periods, particularly between 12pm – 4pm, food menus would exists, cooked particularly by an outsourced chef, who would sell Rice, Chips, Chicken, Mashed Potato, Gravy amongst other lunch time meals.
Suppliers: The services provided would be a hospitality service, wherein customers can come in, have a drink, eat lunch or a snack, and just relax.
The following document is a plan of my intended business: Enilson’s Café, a coffee shop situated in Ealing Broadway.
The intended premise is a 65 square foot commercial property situated on the high street.
A licensed premises insurance cover would be taken out from Anglo Pacific Consultants (London) Ltd, which offers “package policy for public houses, wine bars, restaurants and café’s,” the insurance package covers all business risks including terrorism cover, personal accidents, and theft (Yesquote, 2010).
The business would be registered as a Sole Trader business, with me, Enilson Helder, being the sole owner of the business.
Therefore the major target market would be the general population of commuters, workers and people living within the neighbourhood, who would like widely desirable, yet religiously conscious meals.
The coffee market is growing, and everyone eats good food, thereby signifying a need for our services.
Subway is directly opposite and a Roosters Chicken is close by (Google Maps, 2010), both of which could prove a threat for lunchtime meals.
However, unlike these competitors, Enilson’s Café provides seating space and lunchtime food.