Healthcare Research Papers

Healthcare Research Papers-20
However, the role of advertising in the healthcare domain consists not only of providing the more significant number of clients to the owners of healthcare establishments, but it also helps people to become more informed about different illnesses, to grow aware of their consequences and the ways they can be avoided.Both traditional and innovative approaches to the process of the advertising of the products and services have a place in the world of the contemporary marketing in the healthcare.In addition to traditional commercial marketing a new tendency of social marketing is gaining more and more popularity.

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There exist many approaches to marketing in the healthcare, which include advertisements, public relations, cooperation with other organizations and patients care (Sciulli and Missien 21).

The most important feature that can draw the attention of people is the quality of the provided products and services.

Gaining more money is not the only objective of marketing in the healthcare industry.

It is also aimed at evaluation of the effectiveness of the provided services and their further improvement.

Marketing in the healthcare industry does not only aim at gaining more money through the attraction of more clients, but it also helps to evaluate the effectiveness of the provided services and to improve them.

Healthcare Research Papers

Every marketing strategy requires the examination of needs and demands of clients.

Thus, it is important for representatives of the healthcare domain to reach for a high quality of provided services since people tend not to endanger their health.

The image of the healthcare institution affects the marketing process and, at the same time, effective marketing can improve the image of the hospital.

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Marketing in the Healthcare Industry: Overcoming Characteristic Features and Following Trends Marketing is an indispensable part of the success of every company in every domain of human’s life, including healthcare.


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