How To Outline A Business Plan

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Cohen, an operating partner at Altamont Capital Partners and member of board of directors of Access Insurance Company.Address the market you can reach, and give your plan for reaching it.It isn't feasible to reach all suburban teenagers, but teenage boys who play multiplayer Internet-enabled games might be easy to reach through targeted publications and Web sites.not the least of which is eventually losing control," he said.As with any business project, research is critical to a solid business plan.There is nothing wrong with using your plan to get back on track or to make sure you're still on course."The biggest mistake people make is [that] they prepare the document, and then put it in a drawer and never look at it again. Finally, remember that you should revisit your business plan as your company grows.Based on advice from our expert sources, here are a few specific dos and don'ts to consider while formulating your plan.It's tempting to dive into your business after reading success stories of similar companies.Create an executive summary describing the industry you wish to succeed in, and how and why you intend on doing so.Then, list your company's strengths and weaknesses, opportunities for growth, and any threats that might hinder the achievement of those goals.


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