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Banks, investors and other potential partners may ask to see your business plan.Having a well-crafted document to share makes a strong statement about your company.Every business plan is unique, but there is a formula you can follow.
Cloud-based software like Live Pan costs as little as $11.66 per month and can help you craft a business plan within a few hours.
You can also view sample business plans on the Internet, including this gallery of 500 example plans across multiple industries.
Consider where you will advertise, what trade shows you will attend, or what industry groups you will join to get your message across.
Also consider how your competitors are delivering their message and whether you want to try similar media or try a different approach.
You need to know how much money you have to invest before you can consider specific tactics.
Using your marketing budget as a guide, determine how you will communicate your differences to your target market.
The process of writing your business plan also has value.
It can help you better understand your industry and your own company.
Do customers use online tools to ship products themselves, or work with your staff to book passage by phone?
By clearly defining your services, you can develop tactics to market your offerings.. Perhaps you focus on shipping goods for the electronics industry, packages for online retailers or refrigerated food items for supermarkets.