Neither owns more than 15%, but both are active participants in management decisions.AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.Tags: Creative Writing LessonResearch Paper On BiofuelHow To Memorize An EssayThesis+MarketingEssay About Barbie Doll PoemResearch Paper Marriage PsychologyConvince People Essay
Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.
The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.
Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.
We must also sell the service and charge for it separately.
Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.We are also under pressure to improve our understanding of the direct-connect Internet and related communications.Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.It also provides a step-by-step plan for improving our sales, gross margin, and profitability.