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Learning the business can be expensive and time consuming, and business savvy comes from experience.
"We go to the manufacturers and get exclusive deals where possible." The duo aims at a dual market of commuters on their scooters as well as the leisure biker who rides for the love of it.
Both want clothing that is fashionable and different, yet weatherproof and practical.
Helping a present or prospective customer doesn’t need to be time consuming.
Right now John is posting a question on your local area’s motorcycle forum asking for advice on why his motorcycle won’t start.
You might want to share a few suggestions for John to look into.
Not only will he be more likely to come and visit your store, but so will Jane.Tip #5: Promote the hell out of it Be your own best asset. You might be thinking, “This is male-dominated business. ” Believe it or not, Real Men Use Coupons, and PR Newswire and Marketing Charts have some data to prove it: Tip #7: Be an expert in your niche When Mark asks you about tires, say more than just “These ones are round, and black.”Read those distributor catalogues inside and out. If there’s a niche that your business focuses on, familiarize yourself with it.Odds are you have a friend or two and some relatives. You have strangers waiting on their motorcycles next to you at the red light, or on their motorcycles at the weekly bike meet in town. Get some motorcycle-related promo products to give out. Know what’s happening in it locally as well on the online scene.You’ll meet all kinds of characters and you’ll find that the camaraderie and brotherhood among riders on the road can fade away quickly when money is involved.Learn how the motorcycle industry works, value and build relationships with your customers, and watch your business slowly begin to thrive. For further reading: How the Motorcycle Industry Works.The shop had been around a long time as Bullet Motorcycles and was much frequented by celebrities such as Ewan Mc Gregor and Charlie Boorman, but it was struggling and run down when Will and Andrew bought the lease.It soon became a mecca for bikers from London and beyond who want to look cool.Be sure to keep an eye on local riders and businesses on Instagram.Tip #8: Build goodwill by helping others Speaking of forums, meet John and Jane. A motorcycle aficionado doesn’t always make the best motorcycle business owner.A passion for motorcycling is only half of the winning recipe.