They say that “a good management team divides the tasks and doubles the success.” To this end, having a credible, reliable group of people involved in your business — even simply as advisors — adds further validation that your business is on to something great.
Use this page (6) to introduce key shareholders and team members and reference how their relevant experience and unique skill set will help support and grow your business. This page (7) provides some clarity as to who your target customer is.
Here is where you prove you have an in-depth understanding of the industry you're about to enter.
Having detailed the competition previously in your presentation, it’s now time to look at the industry as a whole. What new statistics matter to you and your business plan, and how will you use these trends to prosper?
This isn’t intended to be a deep dive; you’ll want an entirely separate presentation to map out your various personas in more detail.
But for your high-level business plan, use this slide to illustrate the types of people you’ll be going after.
That being said, some of the content we suggest below may be suited for your "Speaker Notes" or presentation script.
Too much text on a slide is an attention-killer, so commit to one core message per slide (just ask presentation guru Nancy Duarte). The Title page (page 1) is the first impression you'll make, so use it as an opportunity to brand your company beyond a logo.
This way, your audience clearly understands the gist of what you’re trying to communicate — whether you’re talking them through it or just sending them a PDF. Use images, color schemes and icons that you feel accurately represent your business.
: You can switch out the simple dark background in our presentation template with an image of your own by following these instructions. Each section of your business plan should be represented in the table of contents (page 2) with a 3-4 word, actionable, inspiring Subtitle.