Creative Problem Solving (CPS) is a key idea generation technique.Currently, though better service quality is important, it is not enough on its own.
In our experience the most effective “creativity techniques” use a two-step approach. Most people still don’t seem to realize that there is a method to creativity. One significant benefit of a more methodic approach is that it helps drive and guide the idea finding process and thus helps overcome the biases and limitations mentioned above.
The first step usually consists in moving away from the problem to facilitate new ideas, the second step then consists in translating those ideas back into solutions that could solve the original problem. This is where tools like Positioning-Roulette come into play.
So what can we do to overcome those biases and boost our creative problem skills? Doing so will then encourage you to find tools, techniques and tricks to overcome those biases and increase your problem solving skills, some are listed below. Framing matters, so it is not a surprise to us that 10 out of the 26 Positioning-Roulette approaches to brand positioning focus on the frame of reference and re-framing the brand (that’s almost 40% of all potential approaches).
Re-framing the problem or looking for solutions from various perspective (or adjacent fields) is a great way to overcome some of the mental biases that plague us.
Some will be more relevant to the type of problem you’re trying to solve than others. The more diverse marketing problems you have worked on, the more cases in different categories you’ve been exposed to, the more flexible and agile your thought processes will become.
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Looking at the world of ants and how they are organized and trying to draw conclusions on how to position a brand of yogurt might sound like a fun exercise (and it is) but it’s in my opinion a complete waste of time. You’ll be able to pull from a broader pool of know-how and experiences and make more meaningful connections, ultimately leading to new types of solutions.A simple way to start is to practice empathy with your significant other.You’ll find this improves not only your ability to be creative but also your relationship! Promote diversity of point of views- avoid groupthink.In addition, individuals may discredit information that does not support their views. The self-serving bias: The tendency to claim more responsibility for successes than failures.It may also manifest itself as a tendency for people to evaluate ambiguous information in a way beneficial to their interests. The belief bias: When one’s evaluation of the logical strength of an argument is biased by their belief in the truth or falsity of the conclusion. Framing: Using a too-narrow approach and description of the situation or issue. Simply being aware of and acknowledging the fact that our creative problem skills are limited by the way we think and process information is the first step to breaking some of those patterns. The way we look at a problem is limited by the way we frame it, which in turn is influenced by our past experience, our beliefs and our mental processes.Creative problem solving is at the core of what we do at First-The-Trousers.This mindset, approach and the tools we use enables us to help brands unleash new growth opportunities by helping our clients change the way they look at their business.Using the cards will lead to more relevant solutions, faster, by inspiring you to look at your brand or product from 26 fresh, proven and rigorously validated (through the analysis of over 1200 case studies of effective brand building) perspectives.The cards are also a great tool to generate new product ideas.If you’re a team of business people add a creative minded person or artist to your ideation team.The trick here however is not just to add people that have a different working style than you, but also to listen to them and allow their perspective to influence the thinking and ideation process (see point 4).