Writing White Paper

A white paper generally takes 4 to 6 weeks of intense effort by a group of people.

It’s not documentation or support, it’s sales and marketing.

For a longer discussion, see my article “When is a white paper NOT a white paper.” Back to top White papers and blog posts are usually quite simple to tell apart.

Back to top White papers and brochures are almost complete opposites.

Brochures are sales documents intended to create interest and desire.

You can’t effectively combine all three, because of the different viewpoints of a problem/solution and a backgrounder.

A problem/solution is like looking at the wide view of a whole industry with a telescope.

Given this, the majority of white papers fall into one of these three main flavors: #1.

Backgrounders describe the technical features and benefits of a product or service #2.

Blog posts are usually webpages, much shorter at 500 to 1,000 words. A blog post can be sheer opinion, or even a rant, more like a letter to the editor.

That’s why there are so many blogs: Anyone can shoot off their mouth in a blog.


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